A New Obsession with Amazon.com

At this point, I have to admit, I have a new Internet entertainment obsession: Amazon.com. Yes, I know your first reaction would likely be, “who doesn’t?” Well this is a little different from what you would expect and it even does not require the spending of money.

What started it:

A co-worker shared a link on Facebook posted by another co-worker regarding some particularly hilarious Amazon customer reviews. These reviews were of the (apparently now famous/infamous) Mountain Men’s Three Wolf Moon Shirt:

The Mountain Men’s Three Wolf Moon Short Sleeve Tee:


Let me first warn you. Before you start perusing the reviews you might be advised upon doing so, the next two to three hours of your day just might be spent. Starting with the first one: “This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened . . .”

I was hooked. I could not stop.

Upon doing some additional binging (no – we don’t “Googel” here) on the web, I discovered this has become quite the internet meme while remaining somewhat underreported. It turns out, the Wolf Moon T-shirt is one of the most popular of this phenom but not the only one.

Numerous references are made to the “Tuscan Whole Milk” customer review page (I know – ordering milk online?)

The Tuscan Whole Milk Reviews
(Heavily popular and well-referenced across the web)

What further amazes me is the fact these are allowed to stay posted. And that’s where the creativity lies. Amazon’s customer review policy only targets the removal of negative and inciddiery reviews that are not directly target at the product itself. Although, many times, this is put to the test and in some of what I read, pretty much this policy has been violated (see Bil Keane below.)

Some reviews are not nearly a bizarre as the product that is beiong reviewed. Did you know Amazon sold Uranium Ore?


Are you in the market for some BIC Pens? Why go to the local Walgreens when you can order from Amazon and – get the inside scoop from customer reviews!


“Very good if you need to write on paper!”

And where else can you get literary perspectives of the King James Bible with varying degrees of intellect:

Then we come to the Family Circus Reviews: Someone has serious issues with Bil Keane.



And as for the shirt? Yes, I did order one. I mean – who could resist with such stellar reviews!