Fool me once, shame on you . . . fool me twice . . . well . . . I knew this was coming. So the same strategy that Arizona Governor Brewer employed during the last mid-year cycle is holding up just as well the second time around. It’s an ingenious strategy when you think about it at first. Then when you realize the public has such a short memory and the media is completely driven by actions in the now, nobody does their research. Even if we are talking about events in the last few years.
Rewind to 2011: Remember when the obsession with Obama’s birth certificate was reaching high visibility? How do you propel yourself to the top of the daily news cycle over and over again? Have your far-right cronies play the bad cop so you can come in at the last minute and play good cop – or rather – the voice of reason. You can be the epitome of the “cooler heads will prevail” mentality.
Back then, the very social conservatives in the Arizona state legislature – fueled by the upcoming presidential election and the obsession with Obama (also helped by long term Arizona character Joe Arpaio) passed legislation that would have required presidential candidates to provide documentation showing that they were born in the United States in order to be allowed on the state’s presidential ballot. The process was dragged out in the legislature and the duration between passage and her final action was also dragged out for dramatic effect. When she finally made the decision, she came across as the moderate rational hero. The good cop. The voice of reason. The bill, she said in a letter about her veto, was a “distraction” and “a bridge too far” that would have created “significant new problems while failing to do anything constructive for Arizona.”
Fast forward to 2014. Here we go again. The Obama obsession has been played out. What’s another socially conservative firestorm that can energize the base yet allow her to look like a moderate leader? Let’s capitalize on the hatred of homosexuals. She was smart enough to have her staff be sure to purge all references to this from her Wikipedia page (http://en.wikipedia.org/wiki/Jan_Brewer) since she knew this would be the extent of any historical research on her (especially since going deep into a search engine required too much diligence. But a simple query of the phrases “Jan Brewer” and “bridge too far” would have brought it all back.
For the past two weeks, Jan Brewer has been in the news. I have no doubt this was orchestrated where the idea was created with the end in mind. Beautiful politics exploiting both sides of the political spectrum. Another reason why I don’t participate in the game. Some say Jan Brewer is old and winding down. I think she is looking for higher office. The question is, how long will she continue to reuse this strategy?